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12 Days of Deals
"We have all these promotions, now make sense of it."
Challenge accepted, the senior digital designer and I said. Together, we concepted the idea of a deals event—a thread that would connect each distinct product promotion, while drumming up excitement for holidays at Tommy Bahama.
12 Days of Deals: Work
The real question: how do we cut through the holiday noise?
Our answer: movement through animation... and keeping it simple, stupid.
It was important that in the frenzy of the holidays, we simplified and let the creative shine.
After all, the most important part of copywriting is knowing when not to write.
12 Days of Deals: Text
12 Days of Deals: Pro Gallery
12 Days of Deals: Portfolio
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