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The Boracay Promo
The year is 2019. The creative team at Tommy Bahama is tasked to come up with a Buy One, Get One 50% Off promotional concept for the brand's best-selling bottoms collection, The Boracay.
Boracay Promo: Work
A sprinkle of sand
While most other brands would only play up the BOGO offer, we knew we needed a little something extra... a "surprise and delight" moment, island-style.
Recognizing that our male and female "guests" shop differently, I wrote a series of attention-grabbing taglines that came to life with animation. The resulting creative was fun and impactful, allowing us to capture clicks—and hearts—in a saturated digital landscape.
Boracay Promo: Text
Boracay Promo: Pro Gallery
Boracay Promo: Portfolio
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