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Mother's Day Campaign
It started off with an email chain. Attached, just three pictures and a single question:
What's our story for Mother's Day 2021?
Mother's Day Campaign: Work
Immediately, I started dreaming.
Inspired by the images our team had captured, I dug deep. I was a daughter of course, but as a new mom, I wanted to do this special occasion justice.
I came up with a few ideas, but one kept surfacing to the top. And so I responded to the email chain, and the rest, as they say, is history:
Mother's Day Campaign: Welcome
Orchestrating a 360 experience
Leading the charge, I partnered with ecomm merchandizers and design to bring my concept to life. From homepage placements, to email modules, to IG stories, the resulting digital experience was complete; a symphony that resonated with employees and customers, and that never once had a note out of tune.
Mother's Day Campaign: Text
Mother's Day Campaign: Pro Gallery
Mother's Day Campaign: Portfolio
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